ELF Cosmetics Releases ‘Get Ready With Music, The Album’

ELF Cosmetics is releasing a “Get Ready With Music, The Album,” featuring a collective of emerging global artists with multifaced identities.

Each artist infuses the album with creative energy and an invitation to the community to tell their own story of beauty and expression, brand officials say.

This new take on GRWM is an extension of viral Get Ready With Me beauty videos, which are reportedly in heavy rotation within ELF’s social community. This new music gives anthems for every mood, statement and look with every beat dedicated to encouragement and empowerment.

The first single, dropped this week, is Charlotte Rose Benjamin’s “Hairpin,” a track that celebrates chasing personal dreams.

“Every eye, lip and face has a unique story to tell, and it becomes even richer with a soundtrack,” said Kory Marchisotto, ELF Beauty, chief marketing officer. “Beauty and music both have transformative power. We challenged ourselves to make them force multipliers. ‘Get Ready With Music, The Album’ creates a sense of belonging – whether you are one of the talented artists featured on it or you are part of the community that embraces it as a blank canvas to express your (s) elf.”

The album is the first body of work released by ELF Made, the company’s new entertainment arm.

Furthering its standing as an entertainment brand, “Get Ready With Music, The Album” builds on ELF’s previous chart-topping music “ojos. labios. cara” with Manuel Turizo; “ELF the Hauls” holiday album; and one of the first branded original music for a TikTok hashtag challenge #eyeslipface.

ELF worked with creative collective and longtime partner, Madwell, and its founder and Chief Creative Officer Chris Sojka.

The synergy between music and makeup goes beyond the final face or look, according to proprietary data from Madwell. According to the brand, 77% of women say makeup and music give them a sense of belonging and community; 75% of women see music and makeup as important tools for self-expression; and 62% of women say they use makeup and music to represent different aspects of their personalities.

The “Get Ready With Music, The Album” is available on Spotify, Apple Music, iHeart, YouTube and TikTok.